The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...
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episode 10: S4 Episode 10: Aaron Goldman from Mediaocean on TikTok
TikTok now has a billion users, so what makes it stand out from Facebook, Instagram, Snapchat, and Twitter?
To answer this I spoke with Aaron Goldman, Chief Marketing Officer of MediaOcean, a mission-critical platform for omnichannel advertising that connects brands, agencies, media, technology, and data.
Aaron has been in the Marketing industry for over 20 years, including CMO roles at 4C, and Kenshoo, a leading enterprise marketing software company.
Aaron was awarded the LinkedIn B2B thought leader of the year in 2020, and is also the author of “Everything I Know about Marketing I Learned from Google” .
When he’s not busy Googling himself, Aaron is spending time with his wife and children, and spoke with me from Chicago.
Aaron has a deep understanding not just what what makes TikTok so different to other social media platforms, but also how brands should approach this new medium.
We covered a lot of ground including
- What is TikTok?
- Why is TikTok so engaging?
- What is the secret to TikTok’s success?
- Viewing creators as partners
- Do brands have a place on TikTok?
- The growth potential for TikTok
- Comparing Facebook vs Instagram vs Snap vs TikTok
- How easy is it to copy the TikTok format?
- Understanding the mindset of the user on each platform
- Where does TikTok fit into the media landscape?
- Why TikTok is the most akin to TV
- The strategic approach to TikTok for brands
- Measuring the impact of creators on TikTok
- The social commerce opportunity for brands on TikTok
- When does entertainment become shopping?
- What is the future of advertising?
- The value exchange and the value of our own data
- The opportunity for TikTok to start afresh
- Aaron’s experiment to sell his own data on eBay
- The rise of digital agents that work for us
- AdTech and the role Mediaocean plays
- Mediaocean’s partnership with TikTok
- What will advertising on social networks look like in 5 year’s time?
- Aaron’s virtual watercooler
- The move to a hybrid working mode
- Turning hybrid working into a competitive advantage
- Educating children about the healthy use of social media
- 3 Actionable things to do today to better understand TikTok
More on Aaron
Aaron on LinkedIn
Aaron on Twitter
Mediacocean website
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Andrew's upcoming book