In This Episode… In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama: Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era. Show Notes · [01:11] Are you a coffee or tea drinker? · [01:46] Can you summarize your expertise? · [02:26] What are some things PR pros need to know about video marketing? · [04:00] Are there ways for PR pros to generate user content? · [05:01] Is it more important for brands to create video content? · [06:27] How should PR pros create strategies around short-form and long-form video content? · [07:31] How do you create interesting content people want to watch? · [09:34] Are we going to be seeing more employee influencers?? · [10:48] Are there any tips to pitch influencers? · [12:22] Will web3 impact influencer marketing? · [13:40] Will there be physical and virtual influencers in the future? · [14:21] Will virtual influencers be region-specific? · [15:21] Should PR pros focus on the community aspect? · [16:31] Will there be new analytics for virtual influencers? · [17:16] How should the brand go about implementing NFTs? · [18:30] Fun question: What did you want to be when you grow up? · [19:14] Final thoughts · Fama Ndiaye was our guest today. Episode Length: 21:12 Thanks so much for tuning in. Join us again next week for another episode!
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