Financial freedom can feel like a distant dream, but what if it was within your reach? Do you want to boost your profits, elevate your business value, and create an optimal post-exit life path? The Deep Wealth Podcast is the source to exclusive strategies designed to steer you towards extraordinary success.Did you know that a staggering 90% of liquidity events fail? Even "successful" exits often leave between 50% to over Here's a shocking fact: 90% of liquidity events fall short. Even those "successful" exits often leave between 50 to over 100% of value in the buyer's handsAt The Deep Wealth Podcast, we're all about sharing the strategies that paved the way for our founders' 9-figure exit journey. It's time to unleash your deep wealth and enrich both your business and personal life.Subscribe now and take the first step towards your journey to financial freedom:https://iapdw.com/podcast
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episode 44: Growth Master Mal McCallion On How To Grow And Scale Your Business Through Proven Strategies (#44)
"The biggest focus for businesses should be about getting hyper-personal." - Mal McCallion
Mal McCallion has 30 years of experience in high-growth organizations. Mal is obsessed with elements of business that make some businesses succeed where others fail.
As part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, Mal launched Growtion in 2015 to help businesses get on the fast-track to success.
Using a strong base of actionable strategies built around Product, Marketing, and Sales, Growtion has helped dozens of businesses execute their way to success.
The Sell My Business Podcast is brought to you by Deep Wealth.
The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days, you have a blueprint for optimizing the value of your business. You also enjoy the certainty that you capture the maximum value.
SHOW NOTES
- Mal shares how he left two decades of financial services to join a startup that later sold for over $55M
- How the liquidity event began Mal's obsession with systems that create massive success
- The role execution plays in business success
- The lessons learned from the launch and sale of Zoopla
- How growth combined with execution create success
- Why Mal created the Growtion system to help businesses skyrocket success
- How finding a problem to solve is key to success
- How to avoid common mistakes when launching a product or service
- Why Product Market Fit (PMF) is key to success
- The power of the 11-7-4 formula to attract new customers
- How to create and re-purpose content to grow sales
- Why trust is critical for attracting new clients
- The power of create three packages to offer prospective clients
- How to create three packages
- Lessons learned from the book Thinking Fast and Slow
- The power of choice architecture
- Why people like the sense of control and how to give this to clients
- Why you should start with 10-key features for your offering
- How sales must be front-and-center in your business
- Why engagement in the sales process creates sales
- The power of customer reviews and testimonials
- Why Growtion is built on 15 core elements
- The power of becoming hyper-personal in your communicatio
Resources To Have You Thrive And Prosper
The Deep Wealth Podcast helps you extract your business and personal deep wealth. You'll learn and master the foundational strategies in the Deep Wealth 9-step Roadmap. These are the same strategies that our co-founder, Jeffrey Feldberg, leveraged for his 9-figure exit.
Enroll in the 90-day Deep Wealth Mastery program to grow profits, increase the value of your business, and optimize your post-exit life. Send an e-mail to insights{at}deepwealth.com with the words "Deep Wealth" in the subject line for more information.
Click the link below to access the resources, gear, and books that either our guests or the Deep Wealth team leverage to increase success:
https://www.deepwealth.com/thrive
Contact Deep Wealth:
- The Deep Wealth Strategy Map
- Tweet @JeffreyFeldberg
- Subscribe to The Deep Wealth Podcast
- Email podcast[at]deepwealth[dot]com
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May you continue to thrive and prosper while remaining healthy ...