The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth

Chris Yates On Pivoting And Profiting During A Pandemic

"I surround myself with others who have already started to take that leap or who are already a few steps ahead"

- Chris Yates

Chris Yates Chris Yates is Founder of Rhodium Weekend and Partner in Centurica. Rhodium Weekend is a community of 6 to 8 figure digital business owners and investors. Chris has over a decade of experience acquiring and operating digital businesses. Chris has overseen $150 Million in acquisitions of eCommerce, Content, and SaaS businesses. Centurica specializes in helping entrepreneurs, companies and private equity firms buy online businesses.

SHOW NOTES

• The power of building a network around you
• The importance of transforming a website into a lead machine through content
• How Chris solves problems by having the right community of people around him
• Why you need to be in a mastermind group
• Chris' first principles of business: adapt and always learn
• Why it's critical to diversity revenue and traffic to create a busienss of value
• Chris' approach to generating leads through digital marketing
• Generating leads through paid advertising and organic networks
• The power of peer groups
• The importance of working with the trend and not against it
• Ask yourself the question, "what the opportunity in this situation?"
• The value of customer and business relationships
• Chris' challenge with his upcoming in-person Rhodium Weekend in light of the coronavirus
• Dissecting elements of an in-person invent and transferring what you can to virtual
• First principles of both an in-person and virtual event
• How Chris leverages the power of word-of-mouth marketing
• Chris found a way to monetize his passion for connecting people
• The secrets of being a great operator for events
• What to look for in opportunities as an investor
• Why business owners must disrupt their businesses
• Thrive in business when you do what's hard for big companies to replicate
• The strategies Chris deployed to avoid the pandemic from putting him out of business
• How Chris looks at what's ahead in the new economy
• The importance of building trust with your community and customers
• Chris' approach to buying and selling businesses and creating a business he keeps
• How Rhodium Weekend channels Chris' passion

Resources To Have You Thrive And Prosper
The Deep Wealth Podcast helps you extract your business and personal deep wealth. You'll learn and master the foundational strategies in the Deep Wealth 9-step Roadmap. These are the same strategies that our co-founder, Jeffrey Feldberg, leveraged for his 9-figure exit.

Enroll in the 90-day Deep Wealth Mastery program to grow profits, increase the value of your business, and optimize your post-exit life. Send an e-mail to insights{at}deepwealth.com with the words "Deep Wealth" in the subject line for more information.

Click the link below to access the resources, gear, and books that either our guests or the Deep Wealth team leverage to increase success:

https://www.deepwealth.com/thrive

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May you continue to thrive and prosper while remaining healthy ...