Financial freedom can feel like a distant dream, but what if it was within your reach? Do you want to boost your profits, elevate your business value, and create an optimal post-exit life path? The Deep Wealth Podcast is the source to exclusive strategies designed to steer you towards extraordinary success.Did you know that a staggering 90% of liquidity events fail? Even "successful" exits often leave between 50% to over Here's a shocking fact: 90% of liquidity events fall short. Even those "successful" exits often leave between 50 to over 100% of value in the buyer's handsAt The Deep Wealth Podcast, we're all about sharing the strategies that paved the way for our founders' 9-figure exit journey. It's time to unleash your deep wealth and enrich both your business and personal life.Subscribe now and take the first step towards your journey to financial freedom:https://iapdw.com/podcast
https://podcast.deepwealth.com
episode 103: Lowell Ricklefs On How To Sell And Market SaaS Companies (#103)
"Focus on revenue and revenue growth." - Lowell Ricklefs.
Lowell Ricklefs is the CEO and Founder of Traction Advising, which specializes in helping B2B SaaS companies with a greater than 5 million ARR get acquired. Lowell has been a Co-founder, CEO, Chairman, and COO of $120 million public company, Startups CRO, and Global VP at Rockwell.
Lowell is a global mentor, investor board member, and CEO coach. Lowell's current business Traction Advising. Started out of his frustration when he was in a buyer's position. The investment banker model uses accounting and finance people trying to sell.
In Lowell's words, no one hires accountants to sell products, so why hire them to sell a company? Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying and selling experience of more than 30 organizations, Lowell knows what internal stakeholders need to approve a transaction. As a founder and CEO, he knows what it's like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.
Lowell leverages this experience to craft acquisitions that get the best outcome for the founders and investors in a structured way that maximizes success
Please enjoy!
Click here to subscribe to The Sell My Business Podcast to save time and effort.
SELECTED LINKS FOR THIS EPISODE
Lowell’s email lowell[at]tractionadvising[dot] com
The Traction Advising Website
Lowell on LinkedIn
The Deep Wealth Experience
FREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)
Book Your FREE Deep Wealth Strategy Call
Did you enjoy this episode of The Sell My Business Podcast?
Please leave a review. Reviews help me reach new listeners, grow the show, and continue to create content that you'll enjoy.
Please click here to leave a review on The Sell My Business Podcast.
This podcast is brought to you by Deep Wealth.
Your liquidity event is the mos
Resources To Have You Thrive And Prosper
The Deep Wealth Podcast helps you extract your business and personal deep wealth. You'll learn and master the foundational strategies in the Deep Wealth 9-step Roadmap. These are the same strategies that our co-founder, Jeffrey Feldberg, leveraged for his 9-figure exit.
Enroll in the 90-day Deep Wealth Mastery program to grow profits, increase the value of your business, and optimize your post-exit life. Send an e-mail to insights{at}deepwealth.com with the words "Deep Wealth" in the subject line for more information.
Click the link below to access the resources, gear, and books that either our guests or the Deep Wealth team leverage to increase success:
https://www.deepwealth.com/thrive
Contact Deep Wealth:
- The Deep Wealth Strategy Map
- Tweet @JeffreyFeldberg
- Subscribe to The Deep Wealth Podcast
- Email podcast[at]deepwealth[dot]com
Help us pay it forward by leaving a review.
May you continue to thrive and prosper while remaining healthy ...