The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk. Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here
https://www.702.co.za/features/110/business-unusual
Business Unusual looks at a way to fight cancer with viruses
Virus have been around long before humans and their incredible variety and myriad of functions may become our most effective tool to fight cancer.
A human trial using a cancer targeting virus is underway, the outcome may be a game changer for one of the most common causes of death in humans.
Audio credit: Imugene
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