Public relations is no longer just about sending press releases - increasingly PR has become integrated with sales and marketing functions and relies upon practitioners having a solid grasp of data.
To find out more about the future of PR and communications, I spoke with Heather Kernahan, the Global CEO of Communications company Hotwire.
Heather has spent her career immersed in technology and moved over to Hotwire from Eastwick Communications after its acquisition in 2016.
Prior to this, she was at Autodesk, where she focused on integrated brand communications and led the development of the company’s first sustainability report.
Heather says she “builds outrageously successful teams, companies and brands”, and is the author of an upcoming book UNSTUCKABLE, to be published in 2022.
We recorded this episode live and in person at Hotwire’s London office.
Hotwire has a concept called "Behaving famously" - which means purposely going out and making connections with people; It’s an expectation of everyone that works at Hotwire, no matter the role - you need to behave famously.
We discussed a number of topics related to communications and PR including:
Resources mentioned in the show
David Goggins: Can't Hurt me
Jane Wurwand: Skin in the game
More on Heather
Heather on LinkedIn
Heather on Twitter
Heather's Website
Hotwire Global website
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