Welcome to "Building Awesome Events," the podcast where seasoned event marketers from leading companies like VMWare, HP, and Drift join your host Ankush Gupta to share their insights on the art of event marketing. Tune in to learn about their personal journeys into the industry and discover their proven strategies for consistently delivering successful B2B events and business conferences. From event management to event marketing, this podcast covers it all. Don't miss out on valuable tips and tricks from the experts in the field. #Events #EventMarketing #B2BEvents #BusinessConferences #EventManagement
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episode 6: Ep 6: Creating hyper awareness around events - a discussion w/ Bethany Murphy from Drift
A crucial element to a successful event is the innate ability to market and carry an event to production. In an engaging conversation, Ankush Gupta, Founder, Eventible, speaks with Bethany Murphy- Director of Global Events at Drift to better understand how events are executed, right from the stage where the event concept is on the drawing board to the actual live event.
From her personal story to her experiences, Bethany highlights aspects such as the role of good copy in communicating the right brand and event message and how it influences registrations and drives engagement. This and more on how a robust partner network can assist during the process.