Welcome to "Building Awesome Events," the podcast where seasoned event marketers from leading companies like VMWare, HP, and Drift join your host Ankush Gupta to share their insights on the art of event marketing. Tune in to learn about their personal journeys into the industry and discover their proven strategies for consistently delivering successful B2B events and business conferences. From event management to event marketing, this podcast covers it all. Don't miss out on valuable tips and tricks from the experts in the field. #Events #EventMarketing #B2BEvents #BusinessConferences #EventManagement
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episode 2: Ep 2: In conversation with Victoria Matey, Event Psychologist & Consultant, Matey Events
As an event prof you've lived through a time of intense change to the way events have been conducted - the pandemic saw in-person events swing heavily towards virtual events and now back to in-person and hybrid formats.
These shifts have also affected your attendee behaviour and engagement patterns - from attendees embracing virtual formats to suffering zoom fatigue and now to looking forward to networking at live events once more.
As an event prof - you need to arm yourself with all the tools and know-how on understanding your audience and their needs and get on top of the hype that is being put out by the hundreds of virtual tech platforms given birth to by the global pandemic.
Our fireside chat promises to be an interesting exchange between two experienced marketers who will provide you with a framework to understand your audiences better through the application of behavioural science and walk you through a first of its kind review platform that you can use to amplify the hard work that you are putting into your shows.
Keep it simple - is the only mantra you need to believe in - and after watching this webinar you will understand why a focus back on the basic principles of marketing & human behavior will yield you the maximum gains.