Welcome to "Building Awesome Events," the podcast where seasoned event marketers from leading companies like VMWare, HP, and Drift join your host Ankush Gupta to share their insights on the art of event marketing. Tune in to learn about their personal journeys into the industry and discover their proven strategies for consistently delivering successful B2B events and business conferences. From event management to event marketing, this podcast covers it all. Don't miss out on valuable tips and tricks from the experts in the field. #Events #EventMarketing #B2BEvents #BusinessConferences #EventManagement
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episode 1: Ep 1: In Conversation with Sir Martin Sorrell, Executive Chairman, S4 Capital
In this interview with Eventible, Sir Martin Sorrell, Executive Director, S4 Capital, shares exclusive insight on the COVID-19 pandemic and the economy, the trends concerning remote working, his thoughts on reviewing as an aid to active decision making, and how we see a raging number of influencers across the global market.
In a statement he says: “Reviews are an ‘online word of mouth' " - This is powerful!” Also, hinting at how Eventible has an important role to play within the B2B events space, where individuals actively seek first-hand feedback before opting to attend an event.
Sir Martin also estimates how the world is foraying into the digital market and actively pursuing the digital way-of-life, while sharing his key interests of pursuing to learn to code and Chinese. Among other things, he also does enjoy Skiing, going to the gym and of course playing cricket!