Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.
https://codestory.co/
Notifications North Star - Stephanie Griffith, Marketing Expert
Notifications North Star, sponsored by Courier!
Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast.
Questions:
- What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day?
- So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living?
- Should we stop sending promotional messages?
- In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all?
- As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience?
- What impresses you about Courier, and how they are approaching notifications as a UX layer?
Links
- https://www.courier.com/
- https://twitter.com/QueenDTC
- https://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549
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