Want to learn how to leverage your healthcare knowledge to start or grow a business? The Healthcare Boss Academy podcast presents interviews with real-world healthcare entrepreneurs, innovators, and other leading business experts. On each interview episode, your host Jason A. Duprat will deconstruct each guest's playbook for success so that you can learn ideas, strategies, and insights that will help you on your entrepreneurial journey. You can follow Jason's personal journey on his bite-sized "Tactical Tuesday" solo episodes!
https://www.healthcareboss.org
episode 262: #262: The 3 Content Production Tips That Can Help Boost Your Engagement Rate & Brand Awareness
OVERVIEW:
Identity, Quantity, and Quality.
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, expounds on these three valuable aspects of content creation. If you're a budding or long-time content creator who wants to maximize engagement and know how to leverage your content for your business, tune into this episode.
3 KEY POINTS
- Identity: Start with who you are and why people should listen to you.
- Quantity: Scale up your production.
- Quality: Put out valuable content.
EPISODE HIGHLIGHTS
- People listen more to those who with results and who can demonstrate their expertise.
- Frame your content to present you as an authority in your field.
- It's all about volume. Put out more relevant content consistently across different platforms.
- Most content creators get discouraged early on and discontinue, but stick with your content long enough, and you’ll eventually gain traction.
- Put out valuable content. Keep on giving without expecting anything in return.
- As course creators, keep 5% of your most valuable content exclusive but still have some available for free.
- If they see value in your free content, they'll be more likely to consider your paid content.
- Make sure your content is serving who you're trying to attract.
JOIN OUR GIVEAWAY!
Get a chance to win a FREE strategy session with Jason Duprat! Be one of the 5 lucky winners to win a strategy call with Jason where he answers all your burning questions about your healthcare business. To join the podcast giveaway, follow these 3 easy steps:
Step 1: All you have to do is leave a review for The Healthcare Entrepreneur Academy Podcast on https://lovethepodcast.com/hea
Step 2: Take a screenshot of your review/rating.
Step 3: Submit the screenshot through this form: https://bit.ly/HEAGIVEAWAY.
…and you’re done! FIVE lucky winners will be selected at random and announced through the Healthcare Entrepreneur Academy Facebook group and the newsletter! Bonus: Plus points if you share your screenshot on your stories and tag Jason Duprat with the hashtag #HEAGiveaway!
TWEETABLE QUOTES
“People listen to those who deliver results. Frame your content in a way that presents you as an authority in your field” — Jason A. Duprat
“Most content creators get discouraged early on by lack of numbers. However, I stick with your content long enough, and you’ll eventually gain traction.” — Jason A. Duprat
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RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
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