Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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episode 16: Connecting to Customers with Empathy with VIP Guest Brent Green
Brent Green is an award-winning generational marketing practitioner. His work includes advertising, branding, copywriting, direct marketing, promotions, and keynote addresses for marketers.
He is the founder of Brent Green & Associates, an internationally award-winning firm specializing in building brands and forging successful commercial relationships through the unique power of generational marketing.
Here are some key insights from this week’s show:
- How to get to a deeper level of empathy with your customers.
- How to inspire and innovate ideas.
- How to motivate the motivator.
- Why should we be optimistic about the future of the business world.
Prefer to watch the video version? Watch it here: https://youtu.be/J-84ZRSDX7M