PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 128: Becoming a More Engaging Writer with Sean Lawless

In This Episode…

In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:

Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writing

Show Notes

· [01:05] Are you a coffee or tea drinker?

· [01:57] Similar to ginger tea?

· [02:22] Can you summarize your expertise?

· [04:04] Why writing?

· [05:30] Is it because you practice writing?

· [06:04] How do you create good content?

· [09:02] Is short-form content popular because of short attention spans?

· [10:36] How can content specialists create interesting content and keep their clients engaged?

· [13:26] Pallet cleanse your writing?

· [14:47] How often do you experience writer’s block?

· [16:22] How can PR pros improve their writing?

· [19:38] Similarities between editing your writing and podcast

· [20:26] What is content going to look like in 2023?

· [22:08] The press release effect on content?

· [23:26] Fun question: What was your favorite children’s book as a kid?

· [26:05] Final thoughts

People and Companies, We Mentioned in the Show
·     Sean Lawless was our guest today.
Episode Length: 27:05
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