Want to learn how to leverage your healthcare knowledge to start or grow a business? The Healthcare Boss Academy podcast presents interviews with real-world healthcare entrepreneurs, innovators, and other leading business experts. On each interview episode, your host Jason A. Duprat will deconstruct each guest's playbook for success so that you can learn ideas, strategies, and insights that will help you on your entrepreneurial journey. You can follow Jason's personal journey on his bite-sized "Tactical Tuesday" solo episodes!
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episode 264: #264: How A Press Release Can Help You Get PR and SEO For Your Clinic Without Hiring PR Firms
OVERVIEW:
Hiring others to boost your brand costs a fortune, so why not do it yourself?
As promised during last week's Tactical Tuesday, Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, reveals an insider secret large organizations use to boost their brand: Press Releases. Tune into this episode to learn more about how this tactic can help improve your SEO and save you a fortune.
EPISODE HIGHLIGHTS
- Coordinating with PR Companies to boost your brand is expensive and almost always comes with no guarantees unless you do it yourself.
- The idea behind PR is to use 3rd-party press and news stories to have your business featured in various media outlets.
- Look up how to write press releases then submit your entries through press release websites that distribute them for you.
- Backlinks are links to your website. The more articles you release, the more backlinks you get, and the more backlinks you get from high-ranking, high-domain authority sites, the better your website will rank.
- Reporters may encounter these press releases and decide to go deeper into the story, turning into 3rd-party stories with more weight.
- Some press release websites Jason recommends are newswire.com, globenewswire.com, prnewswire.com, and marketersmedia.com.
3 KEY POINTS
- Boost your brand through Press Releases.
- Look up press release templates and submit articles through press release websites.
- Release more articles, gain more backlinks, and boost your ranking.
TWEETABLE QUOTES
“Writing press releases is an insider secret not many people know about, but can greatly help any business.” – Jason A. Duprat
“If the service is too expensive, learn how to do it yourself.” – Jason A. Duprat
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