Craig Clemens has used the power of storytelling to become one of the most successful advertising writers of the decade, his words bringing in well over one billion dollars in sales. Craig believes the best way to have your own story lead to a happier ending, is to listen and learn from those who have gotten to where you want to be. In The Greatest Stories Never Told, you’ll hear the outrageous origin stories of some of the world’s most interesting and accomplished people, from all walks of life. Put your phone on silent and get ready for a wild ride. These are The Greatest Stories Never Told.
https://the-greatest-stories-never-told.simplecast.com
episode 25: Building a Massive Following With Compelling Storylines with Brendan Kane
Brendan Kane is no Joe Schmoe. He’s one of the go-to guys I turn to for effective strategies on how to use attention-grabbing storytelling to build more engagement and have a bigger impact with my messages. The man is brilliant. He’s helped mega stars like Taylor Swift grow their social following, and even built a personal following on Facebook of a million real fans... in a single month! I learn something new each time I talk to him. And today, he’ll share some of his most effective strategies for growing your brand (plus some mind-blowing discoveries about human behavior.) So buckle up! You’ll discover: How a short boredom spurt led Brandon to stumble on a hidden golden opportunity that allowed for his first major breakthrough (7:32) Struggling to form a new habit? Here’s the single most common mistake people make when trying to foster new, empowering behavior (doing this guarantees you’ll find it extremely hard to follow through on your wishes… here’s how to avoid it altogether) (20:20) How to use the all entrusted 'IKEA effect' to inspire your audience to CRAVE consuming your content & investing in your brand (16:35) What NEVER to do in the first few seconds of your hook… unless you want your content to pass through your audiences’ feeds like a ship in the night! (52:12) One mind-shattering marketing lesson I stole directly from MTV’s founder, Robert Pittman (PLUS --- the ‘value-fountain’ positioning trick I learned firsthand from elite marketer Eben Pagan... and why it is a must-do if you’re looking to gracefully take your customer further up your value ladder) (22:23) Brandon's proven blueprint to go from ‘zero to hero’ and build a massive following that engages with your brand (note: this is the very same framework Brandon has used to supercharge his own social media growth in a matter of days! Use wisely) (40:13) Check out Brandon's book here: https://bit.ly/3aDunYG