Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
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episode 40: MCDONALD’S CCO, Michael Gonda on Why Legacy Brands Must Fight Harder for Relevance
Michael Gonda is the Chief Communications Officer of McDonald's, a position he's held for the past 8 months.
Michael is responsible for setting integrated communications strategies that advance the message of the brand and drive business impact in more than 100 markets around the world. He oversees corporate communications, including media relations and financial communications; global public affairs and public policy; issues and crisis management; internal and strategic communications and communications for McDonald’s International Operated Markets and International Development Licensee Markets.
Prior to joining McDonald’s, Michael had previous stints at Chobani and Weber Shandwick, and Michael was recently added to PRWeek's 2022 Power List.
In this conversation with Lippe Taylor CEO Paul Dyer, Michael gets into why legacy brands need to fight harder for relevance, details about his meteoric leadership rise, and fun anecdotes around the recent McDonald's Indiana sign war.
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Produced by Simpler Media