PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 133: Product Marketing in the Age of Inflation with Brandt Hill
In This Episode… It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt: Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California. Show Notes · [01:25] Are you a coffee or tea drinker? · [01:58] Can you summarize your expertise? · [03:24] How has product marketing changed since the pandemic? · [05:32] How has inflation hurt SaaS industry? · [07:37] New way to charge customers? · [08:15] New way to message for the SaaS industry? · [09:19] Are we getting more creative in product marketing? · [11:44] The press release of content effect. · [12:29] Using a variety of different content and platforms for content marketing? · [14:02] Are we going to see more product marketers scale down products due to inflation? · [16:05] What’s going to be the future of product marketing? · [17:24] Fun question: If budget was unlimited what would you spend it on for product marketing? · [18:06] Final thoughts · Brandt Hill was our guest today. Episode Length: 18:58 Thanks so much for tuning in. Join us again next week for another episode! · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.