The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports websites for $25 million. New Episodes Every Two Weeks
https://www.monetize.media/
episode 3: Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand
Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand.
- (2:00) How Bourbon Pursuit started and initially monetized itself
- (6:50) The importance of picking the right niche and owning it
- (11:55) Social media content strategies, distribution, format, and automation
- (23:00) How Bourbon Pursuit schedules their recordings and the importance of evergreen content
- (28:00) How Kenny Coleman built an audience and became an authority in the bourbon space
- (33:18) Financial sustainability of Bourbon Pursuit
- (38:30) The business ambition driving Bourbon Pursuit and the use of dynamic ads in Bourbon Pursuit episodes
- (42:50) The long term vision of Bourbon Pursuit and how the podcast is a marketing vehicle for scaling a product.
- (46:46) Leveraging a brand to create a product
- (51:35) Navigating the rules and regulations while dealing with a of a regulated product
- (56:20) Resources and tools that Kenny uses and values
- (1:00:00) Advice for content creators
Bourbon Pursuits Links
Website (https://bourbonpursuit.com/)
Apple Podcast : (https://podcasts.apple.com/us/podcast/bourbon-pursuit/id975392298)
Spotify : (https://open.spotify.com/show/4h7poSPkcZexijVeTB4aYX)
Youtube (https://www.youtube.com/bourbonpursuit)
Instagram (https://www.instagram.com/bourbonpursuit/)
Twitter (https://twitter.com/bourbonpursuit)
Facebook (https://www.facebook.com/bourbonpursuit)
TikTok (https://www.tiktok.com/@bourbonpursuit)
Reddit (https://www.reddit.com/r/bourbonpursuit/)
Pursuits Spirit Links
Website (https://pursuitspirits.com/)
Behind The Pursuit Podcast :
Apple (https://podcasts.apple.com/us/podcast/behind-the-pursuit-from-bourbon-to-brand/id1606646437)
Spotify (https://open.spotify.com/show/4gcToFKyiQITAFULmB5SaI)
Youtube : ( https://youtu.be/Enn3M-U73CE)
Links mentation In this Interview:
Whiskeycast: (https://whiskycast.com/)
Zapier: (https://zapier.com/)
Auphonic: (https://auphonic.com/)
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This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com).
Copyright CBWG Media Group LLC.
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