"Speaking of Psychology" is an audio podcast series highlighting some of the latest, most important and relevant psychological research being conducted today. Produced by the American Psychological Association, these podcasts will help listeners apply the science of psychology to their everyday lives.
http://www.apa.org/speakingofpsychology
episode 13: Thinking of companies as people
Are companies like people? According to Susan Fiske, PhD, companies may not be flesh and blood, but customers view even the largest publicly traded companies very much like the way they view other people. And the reasons for this way of thinking are not all that different from how humans evolved to trust one another.
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