In This Episode… In this week’s PR 360, we talk with Asees Singh about supply shortage messaging, product launches, internal communications, and more! A little about Asees: Asees Singh is head of global communications at Linksys where she oversees external and internal communications. She works with internal stakeholders across regions to develop and execute a global corporate and product PR strategy supporting Linksys’s entire portfolio of consumer and enterprise products. Show Notes · [00:45] Are you a coffee or tea drinker? · [01:21] Is it espresso and tonic water? · [01:46] It’s an elevated Americano? · [02:01] Can you summarize your expertise? · [03:00] How has PR changed in the networking industry? · [04:54] Is there messaging for supply shortages? · [06:16] Adding graphics and timelines to your supply shortage messages? · [06:57] How do press releases differ from B2C and B2B? · [09:19] Technical vs. somewhat technical press releases? · [10:07] Do you have any useful tips for PR pros that are working in B2B space? · [11:22] Have PR pros had to create a different way to do product launches? · [12:57] Have strategies changed regarding internal communications? · [14:05] Is part of it creating different forms of content? · [15:21] Empathy and participation for internal communications · [15:47] Do you think PR pros are spending more time on internal communications? · [17:08] Should PR agencies start to do internal communications? · [18:01] Is the great pivot still happening? · [18:58] Do some social networks work better for product launches? · [21:33] Should PR pros try to find the next trend? · [22:38] Fun question: What is one innovation you would like to see in the PR industry? · [24:04] Getting a more holistic metric? · [25:04] Final thoughts · Asees Singh was our guest today. · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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