In This Episode… Blogs and email newsletters can be a lot to handle. We talk about how to do it all with Momina Asif in this week's PR 360 episode. Momina is a freelancer with expertise in email newsletters and blog posts Episode Timeline · [01:20] Are you a coffee or tea drinker? · [01:35] Do you have any favorite teas? · [02:11] What is truck driver tea? · [02:33] Can you summarize your expertise? · [03:33] Should PR pros create blog posts in 2022? · [05:14] Where should businesses post their blog posts? · [06:40] Should you add different forms of content to your blog post? · [09:14] Are we going to see long-form and short-form blog posts? · [10:53] How do you get started writing a blog post? · [12:13] How important are email newsletters for brands? · [11:22] Have PR pros had to create a different way to do product launches? · [12:57] Have strategies changed regarding internal communications? · [14:15] What type of content is the most engaging for email newsletters? · [16:35] What type of stats do you look at for email newsletters · [17:47] Are there any strategies for getting the highest open rates? · [19:20] Keep people curious? · [20:14] Will there be anything that replaces email newsletters or blog posts? · [21:46] What is your pet peeve when it comes to email newsletters? · [23:15] Do not be boring or unoriginal · [23:24] Fun question: What blog post do you wish you would have written? · [24:00] Where can people find you? · [24:27] Final thoughts · Momina was our guest today. · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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