PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 136: Creating the Right Content on the Right Social Media Platform with Jon-Stephen Stansel
In This Episode… Social media is an important tool but can be a lot to handle. In this week’s PR 360, we talk with Jon-Stephen Stansel, Director of Social Media at Chaotic Good Studios, about social media and its future. A little about Jon-Stephen: Jon-Stephen Stansel is a social media professional with almost a decade of experience in managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. Episode Timeline · [01:10] Are you a coffee or tea drinker? · [01:25] Any specific kind of green tea? · [02:03] Can you summarize your expertise? · [03:05] How do PR pros create content without going crazy? · [04:47] Should PR pros split between longs and shorts (video)? · [06:13] Are we seeing Meta only chasing trends? · [09:11] How will this change affect brands? · [10:41] Is it good or bad that Meta is only chasing after TikTok? · [13:05] How should brands use shorts? · [14:39] How can small businesses create effective strategies? · [16:39] Should we be choosy on our content and platform? · [18:47] Pick and choose your trends. · [19:27] Could you share three important tips? · [22:09] Take a break and don’t silo yourself. · [22:58] What is going to shape the future of social media? · [24:41] The future will be shaped by the future generations? · [25:29] Fun question: If you could create a new social media persona, what would it be? · [27:22] What characters do you usually create in DnD? · [28:12] Where can people find you? · [28:37] Final thoughts · Jon-Stephen Stansel was our guest today. · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.