Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level. Hosted on Acast. See acast.com/privacy for more information.
https://mentored.com.au/homepage/shows/the-mentor/
#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom
Martin Lindstrom is one of the world’s premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research.
He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.
Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastion of bureaucracy, banks.
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Hosted on Acast. See acast.com/privacy for more information.