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Here is the Podcast on the Google Conversion Tracking.   

Google Conversion Tracking - How to know the Conversion (Conversion Tracking Tutorial)  

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.  

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