PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 142: Creating the Best SEO Strategy for B2C and B2B Companies with Ken Marshall
In This Episode… In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most effective SEO strategies, Ken notes, are those that focus on content, on-page SEO, off-page SEO, and the competitive landscape, while technical aspects, such as website speed and mobile friendliness, are also important factors in ranking well on search engines. Episode Timeline 01:13 - Are you a coffee or tea drinker? 01:25 - Talking about Oregon Coffee 01:54 - Can you summarize your expertise? 03:03 - How do you do effective SEO? 05:00 - How should PR pros prepare for GA4 and Google Ranking Video Content? 06:34 - What have you found to be the most effective strategies for SEO? 09:43 - Should part of the SEO Strategy have a Video Search? 11:37 - Should PR pros take a holistic approach to SEO strategies? 13:53 - Test your site on yourself, friends and family? 15:40 - What are some ways businesses can use the LinkedIn Demand Generator? 17:53 - Talking about LinkedIn etiquette. 19:15 - Simple trick to know when someone is using an automated system. 20:25 - How to be effective at generating leads on LinkedIn? 22:07 - Niche or start small first, then grow? 22:49 - What is the future of B2B SEO and content strategy? 25:05 - What tools do you recommend? 27:15 - Should businesses focus on being guests on podcasts? 28:20 - If you are thinking about starting a podcast, hire a pro? 29:12 - Fun question: What is one of the greatest things you've learned? 30:27 - Where can people find you online? 30:53 - Final thoughts Our Guest Today: ● Ken Marshall was our guest today. Subscribe and Leave a 5-Star Review: https://pod.link/1496390646
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