BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
Background:
Athletes have long been part of the fashion conversation. In the past, they’ve capitalised on their influence by inking brand endorsements with the likes of Nike and Adidas. Now, stars like the NBA’s Russell Westbrook, soccer player Megan Rapinoe and runner Allyson Felix are taking it a step further and launching their own labels in pursuit of more financial and creative control.
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Additional resources:
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