We live in a world that is changing rapidly, and e-commerce and social media are no exception. Among the new marketing strategies emerging are influencer marketing, which is now considered a fast driver of online sales. How, then, do you leverage its rising popularity?
Join Thibault Eiffel, Co-Founder, and CEO of Capssion.com, as he shares how to use social media for e-commerce selling, considering influencer marketing's big show up in the scene.
Understand how repeat collaborations strengthen brand support rather than one-offs. And that capitalizing on authenticity where influencer strategy is concerned makes way for a long-term relationship to exist long after the limited partnership ends.
You'll learn:
What was mentioned:
Ideas Worth Sharing:
"A lot of the brands are coming back to the fundamental where they ask themselves, the person that I'm working with, they need to look like my end consumer because the likelihood that the people who follow this influencer will look like them is very high." - Thibault Eiffel
"We're now towards quality collaborations more than quantity collaborations."- Thibault Eiffel
"We are also shifting from one-off collaborations to repeat collaborations. We are in an industry, even though it's a numbers game, you are interacting with real people."- Thibault Eiffel
"Nobody's an expert in this social media; nobody can claim to know how to end the game. It is constantly changing; you need to iterate, you need to test, and you need to work with different people as well because you might not know that a certain type of campaign or certain type of content might work better for your brand."- Thibault Eiffel
"The number one thing you need when you're a brand is to understand number one, and that's the most important thing why you're doing this campaign."- Thibault Eiffel
"There are so many angles that you can approach a campaign that if you are not clear about what you want, or if you want to multiply the objectives too much, you are set to fail."- Thibault Eiffel
"Go for what the platform is strong for, depending on what you have listed before your objectives, your customer, and what you want out of this campaign, understand the strengths and weaknesses of each platform and know why you're selecting the platform and the specific type of content and the rest of that flow.- Thibault Eiffel
"Ecommerce and social media will merge they will converge because the second you discover products on social media, it feels unnatural to ask people to leave the social media platform to buy." - Thibault Eiffel