Exceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand has become THE go-to strategy for differentiating your company. Join Drift and your host, author and keynote speaker Jay Acunzo, as we journey around the B2B world to understand what makes these companies tick and experience for ourselves the power of brand. Learn what it takes to become an exception.
https://drift.com/podcasts/exceptions
episode 8: Earning Trust in a New Community with Toast
We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to earn trust in a new community, as they've done with restaurant owners. We touch on hiring, partnerships, events, and other approaches, and we reflect on how to grow an exceptional brand given these unique challenges.