“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.
https://growthpodcast.drift.com/public/13/Growth-13028
episode 88: Level Up Your Growth Teams with Design Research (Laura Oxenfeld, UX Research Manager at Drift)
On growth teams, we often think of testing as our main way to learn about what users care about and are most interested in. In this episode, we talk about a major untapped angle for growth teams — design research.
When Matt was at HubSpot and and Brian Balfour joined the team as VP of Growth, he spent the entire first month as a growth team only doing research before beginning any experiments in order to understand the needs, wants, and problems of the users.
Joined by Matt's co-worker, Laura Oxenfeld (UX Research Manager at Drift), this episode is all about the different types of design research (generative, concept validation, and usability testing) and how they can be applied to the growth process. We apply the growth lens to each type of research and also cover how you can and should think about resourcing design research on your growth teams.