“Growth” has inundated the tech scene, but for many of us, it’s really just a phrase (and few can actually explain what it means). Drift’s Senior Product Lead, Matt Bilotti, is tired of just nodding and smiling at the term. So every other Wednesday, he meets with other growth experts for 30 minutes to learn how they drive revenue through all sorts of growth strategies, tactics, and channels. Tune in for insights from companies like Shopify, Disney+, and Github.
https://growthpodcast.drift.com/public/13/Growth-13028
episode 81: What Makes a Successful ABM Strategy? (Rachael Tiow, Auth0)
Rachael Tiow, the director of ABM and lifecycle marketing at Auth0, has spent three years building an account-based marketing team from the ground up. Now, she's ready to share what she's learned to help you think about what makes a successful ABM strategy at your organization.
Whether you have an existing ABM strategy, or you're thinking about implementing one for the first time at your organization, Rachael shares tips applicable to both. Hear her thoughts on a one-to-one vs. one-to-many ABM approach, her four components to any successful ABM strategy, and how to adapt ABM strategies to market shifts.
Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt and Rachael on Twitter at @MattBilotti, @rachael_tiow, and @DriftPodcasts.