PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 145: Using Storytelling to Position Yourself as a Thought Leader with Branding Expert Vivienne Okafor
In This Episode… Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful connections online. Key Takeaways: · How the ability to pivot can help businesses adapt and succeed · The importance of mapping out a story before writing it · The major role patience plays in determining the foundational elements of a cohesive message Episode Timeline · 01:13 - Are you a coffee or tea drinker? · 01:31 - Do you like a specific brand of matcha? · 02:08 - Can you summarize your expertise? · 03:18 - What is the most important takeaway when crafting your story? · 05:31 - How should entrepreneurs figure out the why? · 07:05 - Is it helpful for entrepreneurs to write a press release about themselves? · 08:22 - Is it easier or harder for entrepreneurs to tell their story? · 09:52 - Talking about creating an impactful story · 11:02 - What are the common struggles that entrepreneurs face when building their brand? · 13:20 - Are we oversimplifying content? · 15:15 - Is there anything people should know before starting their entrepreneur journey? · 16:57 - Talking about the entrepreneur journey · 19:21 - Should entrepreneurs be mindful of social media trends? · 21:45 - Should entrepreneurs understand the basics of marketing? · 23:01 - What was one of your favorite projects? · 26:14 - Fun question: Would you ever write a fictional book? · 27:38 - Where can people find you online? · 28:06 - Final thoughts Our Guest Today: ● Vivienne Okafor was our guest today. Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
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Hosted on Acast. See acast.com/privacy for more information.