A podcast about pivoting for startups. CTRL SHIFT is a podcast about people who changed the world by changing their perspective. Every start-up goes through periods of being stuck. We believe the key factor in successfully overcoming them is being able to shift: focus, goals, approach, or even to shift altogether to another area. In each episode we tell the story of a shift that we think is a good example - if not, then at least a good lesson for entrepreneurs. We explore all the surprising twists and turns along the way, how talent in one field can turn out to be just what’s needed in another, how to make a successful U-turn when needed; and how, at the end of the day, adaptability is crucial in both business and life.
https://sites.libsyn.com/427367
episode 7: The Rosé Shift: From Centuries-Old Traditions to Instagrammable Premium Wine
What comes to your mind when you hear "French wine"? , Generations of winemakers, beautiful family estates and elegant people looking for notes of oak in their glass. Yes, that's the image that had been surrounding wine but not rosé. Rosé used to be a simple cheap drink that no one took seriously. Until one person has decided to turn it premium. How did he single-handedly change opinions of the industry, consumers and the whole world?
This podcast is made by libo/libo podcast's studio and Humbleteam. Humbleteam designs successful digital products for startups and enterprises in all business sectors on land, at sea and in space.
https://humbleteam.com
https://libolibo.me
This episode came about thanks to:
Author - Ioanna Alfimova
Editor - Anastasia Yakubovskaya
Producers - Kirill Sychev, Anastasiа Sobova, Ksenia Krasilnikova and Lika Kremer
Sound engineer - Yuri Shustitsky
Jingle author - Kira Weinstein
Special thanks to Andrey Borzenko, Sergey Krasotin and Elena Fomicheva for their help.