Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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S7 Bonus: Shaheeb Roshan, ThreeFlow

Shaheeb Roshan is a family man. He's been married 16 years and has a 10 year old daughter. It's his family that drives how he looks at the world - teaching his daughter how to swim and be safe in the water, and learning how to do new things. For example, he got into baking, which ended up into 13 cakes on his counter table (yes, I'm wondering my invite was too). The pattern for him is getting deeply interested in something, as there is always a system behind it.

Collectively, Shaheed and his co-founders had 10 years of experience supporting the employee benefits insurance space. On a regular basis, they observed the manual creation, editing and lack observability in the processes - aka, the lack of modern tooling to support the industry. They made the decision and committed to changing the face of the industry.

This is the creation story of ThreeFlow.