Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 46: TRAVELER’S INC. EVP Marketing, CCO & CMO, Lisa Caputo
Lisa Caputo is the Executive Vice President and Chief Marketing and Communications Officer for The Travelers Companies, Inc., where she's been since 2011.
Lisa held previous positions at Citigroup and spent over ten years in the public sector, serving as Deputy Assistant to President Clinton and Press Secretary to First Lady Hillary Clinton through President Clinton's first term in office.
In this conversation with Lippe Taylor CEO Paul Dyer, Lisa gets into how her political background gave her a leg up in comms, advice for young PR professionals, and the importance of understanding the relationship between content and context.
Without further ado, please enjoy this conversation with Lisa Caputo.
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Produced by Simpler Media