Throughout its tenure, 37signals has consistently grown without spending much on marketing.
How'd the company do this? By out-teaching their competition.
Recently, they've begun sharing their thoughts on company decisions and even doing product walkthroughs on their YouTube channel.
Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the true value of sharing the behind-the-scenes of how they work and what they've learned in over 20 years in business.
Show Notes:
Links and Resources:
Discussing Decisions! A Basecamp Pricing Experiment
Discussing Decisions! Card Tables and To-Dos
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37signals on YouTube
The 37signals Guide to Making Decisions
Rework book
The REWORK podcast
The 37signals Dev Blog
@reworkpodcast on Twitter
@37signals on Twitter