Micromobility Industries first defined and now curates the future of urban transport that comes from small electric vehicles. Ride AI is now the focusing force of our industry as we explore how artificial intelligence will change the way we move. Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-Hosts of the show include Horace Dediu, Oliver Bruce and James Gross.
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episode 157: 157: The biggest ecargo bike consumer subscription business in the world - Ben and Dan Carr from Lug and Carrie
Ever since Oliver interviewed Karianne from Whee! earlier in the year, we’ve been excited to find more companies doing ebike subscription services to families. As Karianne says, there is a lot of money to be made by taking women and families seriously.
So it was awesome to more recently discover the team at Lug and Carrie, based in Australia, who are as far as we can tell, the largest e cargobike consumer subscription business globally (notwithstanding Dance and Swapfiets etc in Europe that do commuter bikes).
As you’ll hear in this interview, Dan and Ben have absolutely nailed product market fit - e cargo bikes being absolutely perfect for subscription - and we’ve been super impressed with both them as a team but also their execution and positioning. It will be very exciting to see what this company goes on to do, especially with their forthcoming launch into larger markets.
Specifically, they dig into:
- Dan and Ben's backgrounds and what led to the formation of Lug and Carrie
- How it’s going - the model, vehicles, uptake etc
- What they have found fundraising/company building like
- What are their plans for the future
Check out Lug and Carrie's website here.
In the meantime if you haven’t check out our latest effort, the Rider Choice Awards. It is our industries version of the Oscars, The Baftas, The Top Gear Speed Week and the Webby’s all tied into one. You can select the best firms and vehicles in more than 30 categories and get them selected for consideration ahead of judging for Micromobiltiy World, which is happening on January 19th online. We have many of the top brands in the world currently battling it out for top spot in the bike, scooter, pod, subscription business, shared operator and more from around the world. We’ve been blown away by the level of excitement from the community and are super excited to share the preliminary results with you. The first round of cutoff is coming this month, and then again next month so get your votes in quickly!
Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.
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