Weekly podcast with cohosts Kara Kharmah of Simon Says Booking & Publicity and Erwin Schemankewitz of Ever Upward Entertainment. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's topic: How to make the most of your new album's release; tips for marketing a new album. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!