PR 360

In This Episode…

Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key. He discusses the pivotal roles speed and accuracy play in broadcast news, but notes that being concise and telling a story that will keep the viewer's attention is absolutely critical. 

Key Takeaways:

·      The importance of storytelling in PR

·      Why speed is important in the broadcast news industry

·      How PR agencies can help their clients get more recognition in the mainstream media

·      The best way to get clients is by results

·      The importance of having a small, concise team when pitching

·      The importance of great storytelling and collaboration when creating a video

Episode Timeline

·     01:03 - Are you a coffee or tea drinker?

·     01:31 - Can you summarize your expertise?

·     02:53 - As a broadcaster, what do PR pros miss when telling a story?

·     05:57 - What do PR pros need to understand about telling a story?

·     10:19 - How do PR agencies craft the best stories to get more clients?

·     12:38 - Is it better to be short and concise when pitching clients?

·     14:35 - Should you craft a story when creating strategies?

·     16:57 - How do PR pros get better at storytelling?

·     18:24 - How do you create an engaging video?

·     21:22 - Should you sometimes scrap a video because it's not good?

·     22:46 - Is a smaller team better than a bigger team for collaboration?

·     23:42 - Fun question: What's your favorite golf course?

·     24:44 - Where can people find you online?

·      24:59 - Final thoughts

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