Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 47: PRUDENTIAL SVP & CCO, Alan Sexton
Alan Sexton is the Senior Vice President and Chief Communications Officer at Prudential Financial, where he's responsible for leveraging the company’s outcomes-focused Communications to generate competitive advantages for Prudential while protecting and enhancing the company’s reputation around the world.
Alan spent almost twenty years as a communications consultant before joining Prudential, advising business leaders at Fortune 500 corporations across a range of heavily-regulated sectors, including the financial services industry. And held prior positions at Burson-Marsteller Global Strategy Group.
In today's conversation with Lippe Taylor CEO Paul Dyer, Alan gets into Prudential's approach to Internal comms, communicating with customers about the state of the economy, and Prudential’s prolific commitment to DE&I.
Please enjoy this conversation with Alan Sexton.
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Produced by Simpler Media