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Brands and Agencies are often concerned with brand safety and suitability across the advertising channels they use. The current brand exodus from Twitter is just one example of how public opinion - and risk tolerance - can shift overnight.
Many of the decisions brands make about safety and suitability are based around assumptions derived from general consumer behavior, but do those assumptions apply to podcasting?
As a part of the Sounds Profitable Research Series, we are about to find out! Join Tom Webster and Bryan Barletta this Wednesday, December 7th at 1pm EST, as they present the first-ever study of brand safety and suitability from the listeners’ perspective, Safe and Sound.
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