All Things Video

Taryn Southern is a comedian, actress, video blogger, and digital media consultant. She has three YouTube channels with more than 500,000 cumulative subscribers and 70M views, in addition to thousands of other fans across Facebook, Twitter, Instagram, and Snapchat. Taryn began her career in traditional entertainment, selling two TV shows based on digital concepts as well as acting and hosting for major outlets like FOX, G4, TVGuide, VH1, and more. We cover a lot of ground in this episode – from Taryn’s initial reluctance to start a YouTube channel to her experience with MCNs, talent agencies, and influencer marketing platforms. We discuss her skepticism about SVOD, surprise that more creators don’t take advantage of affiliate marketing to maximize audience monetization, and her predictions about the future of VR, AR, and vertical video. Finally, we debate the stratification of the video creator elite, with Taryn unsure what will happen to middle-class creators and Luke calling for an “Occupy YouTube” movement. Stay tuned for Tribe of Good, a 360 video podcast and community for tech enthusiasts to give back that Taryn is launching soon. Hosts: Luke Wang and James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOSTS Luke Wang is a digital consultant and entrepreneur in the online video business. Most recently, he spent two years as VP of Business Operations at Omnia Media, a YouTube MCN that generates two billion views per month. Prior to joining Omnia, Luke worked at CAA and then served as a Network Affiliate Manager at Machinima. James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no more headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator. So whatever your music needs, www.epidemicsound.com has got you covered!