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episode 1449: Apple Podcasts Top Shows of 2022: global edition


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  • Exclusive: News and True Crime were the big shows in Apple Podcasts this year, according to Podnews analysis of the Apple Podcasts "Top Shows" of 2022. We also list the Top Shows from 21 different countries. Acast hosts the most amount of shows, which were algorithmically compiled for 2022 using a mix of new follows, playback activity and completion rate. The Daily, Casefile and Serial got into the top shows in five countries.
  • Exclusive: Podnews will publish a free monthly listing of podcast content scores that all advertisers can reference. It's part of an announcement from Barometer and Oxford Road, who have rolled out two new brand safety and suitability solutions for audio advertisers.

    • Barometer's Tamara Zubatiy and Oxford Road's Dan Granger will be on the Podnews Weekly Review tomorrow to talk about the new solutions, which look at podcast hosts and content suitability.
  • Tom Webster writes about brand safety and suitability in this week's Sounds Profitable. He suggests podcasting can steer into a leadership role on both safety and suitability by continuing to use the tools we already have - and being aware of what you publish.

Classifieds - your job or ad here

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  • Tink Media is giving everyone some audio delicacies this holiday-time: a mouth-watering set of podcast treats from 2022, with contributions from podcast lovers from all walks of the industry. The podcasts and episodes showcase the uniqueness and diversity of the podcast industry.
  • A French startup, Vib3s, has launched a podcast making platform. The tool lets users start a podcast without a technical or audio background; and lets you connect two USB microphones as well as remote recording.
  • The Adthos platform gets a deep-dive this week by Sounds Profitable's Bryan Barletta, Adthos CEO Raoul Wedel and operations manager Emile Renaud. The tool can create ad copy, voice it, mix it, and create the VAST tag for you.
  • The Women's Podcast Report from SXM Media and Edison Research is now available to download.
Podcast News
  • The Between Two Beers Podcast from New Zealand says it's the most popular long-form interview podcast in the country, with more than 650,000 downloads this year. It joined NZME's network in late 2021, and has grown its downloads by more than 260%. Most recently, their guest was WWE Hall of Fame member Butch Miller.
  • Le Podcastologue launches today - un nouveau podcast entièrement consacré à l'industrie du podcast francophone, autant au Québec qu'en France. Dans le premier épisode, en ligne aujourd'hui, vous pourrez entendre une entrevue d'Annie Laurin, du balado Captives, et de Nina Cohen, directrice du Paris podcast festival.
  • Queen of the Con is returning for a third season. It unveils the story of Danielle Miller, a Manhattan-raised influencer – daughter of a Rockette and the former New York Bar Association president – who shamelessly flaunted her lavish lifestyle on social media, while swindling the U.S. government out of nearly $1M and taking countless unsuspecting victims for hundreds of thousands. It's from AYR Media for iHeartPodcasts.

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 December 15, 2022  3m