Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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episode 18: S7 E18: Hadi Radwan, Asteya

Hadi Radwan is an amateur biohacker, which was a new term for me, and means trying to DIY your own biology. He is a family man, and enjoys playing fantasy sports. He's also a podcaster, and regularly interviews founders on his podcast, the First 100, to learn how those people obtained their first 100 customers. When it comes to family, he just had a newborn, so most of his time is devoted to that.

Hadi and his team took a hard look at the the market, and realized that 1 out of 4 people are disabled in their career due to an unforeseen circumstance. Strikingly, 50% of folks are living paycheck to paycheck, and don't even know disability insurance existed. They decided to build a product based on technology that fills this gap.

This is the creation story of Asteya.