Plateau to Profits is a business Podcast designed to help CEO of small businesses get beyond the plateau of business and positioned for growth, scalability, sustainability and profitability. Through casual conversation and collaboration, Lisa Anderson and her guests discuss the obstacle businesses face and offer quick, bite-sized tips to overcome those obstacles and advance to the next level. The objective of the podcast is to tell the whole truth about business and to offer guidance and advice to help CEOs run their business instead of their business running them.
http://www.lisadanderson.com
Marketing at its Simplest Form & How it Impacts Business Growth: Interview with Sherron Washington – P2P: 007
Today we have Sherron Washington on the Plateau to Profits podcast.
I’m excited about today’s episode because we’re going to talk about marketing at it’s simplest form. Sherron is celebrating her 10th year in business this year. She started working in non-profits doing marketing and realized she wanted to spend less time traveling. After a conversation with a manager who offered to be her first client she launched P3 Solutions.
Sherron is an adjunct professor and the author of “Market Simple: The Blueprint I Wish I Had When I Started A Business: The Small Business Guide To An Easy Marketing Plan” (available on Amazon as a Kindle publication here).
Sherron recommends starting out with a one page marketing plan… not a lengthy marketing plan that will end up getting put away and never used. Select one item (goal) and focus on that. One thing at a time. If your goal is to generate leads, you need to measure what’s working by creating expectations when you start working towards that goal.
All of Sherron’s one page plans include the following:
- A goal
- A target
- A strategy
- Tactics
- Budget
- Evaluation
Questions I Asked Sherron:
- Tell us about yourself
- In your book, Market Simple, you break down marketing at its simplest form. Share with us exactly what marketing is in your ‘keep it simple’ terms
- What are your simple definitions between marketing, sales and PR?
- How do you use marketing to grow your business long and wide?
- What is a marketing plan and how does someone go about creating it?
- When people are consistent, when can they start seeing results?
What You’re Going to Learn
- How Sherron was able to start her business and run with existing clients for 3 years… and how she turned that around when the flow stopped
- The difference between sales and marketing. People confuse these all the time
- The difference between PR, marketing and sales: PR gets you seen, marketing gets you leads and sales gets you paid
- Why marketing is a spending function and not a revenue generating function (currency here is leads)
- Why marketing is about consistency… even when you’ve plateaued
Where to connect with Sherron
Website | Twitter | Facebook
Get Sherron’s Book: Market Simple
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