Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
episode 43: AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.
Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.
- 01:42 Meet Nadia
- 05:15 Marketing Today
- 15:41 The Founding of Scibids
- 16:32 Cookies. What's changed?
- 17:44 Consumer Targeting Era Over?
- 20:07 Marketing Tomorrow
- 26:06 First Party Data & Contextual Signals
- 29:25 Beware of the Walled Garden
- 31:56 Scibids Differentiation
- 35:52 Scibids. What's in a Name?
- 38:56 Machiavelli for Women
LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3
Twitter: @nadia_gonzalezz
Website: https://scibids.com/
White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing
Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.