Exploring both the practical realities and the exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Sjoukje & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainability, AI, Data and Insight, Cyber, Cost, Leadership, Talent and, of course, Tech. Together, Dave, Sjoukje & Rob have over 80 years of cloud and transformation experience and act as our guides though a new reality each week.
https://www.capgemini.com/insights/research-library/cloud-realities-podcast
episode 11: CR004: The digitalisation of marketing with James Trezona, Rooster Punk
The marketing industry has been at the spear head of digitalisation, both in how its customers are changing their expectations and in how marketing professionals work on a day to day basis, increasing both scale of reach and the ability to create meaningful experiences.
Dave and Sjoukje talk to the Founder of Rooster Punk, James Trezona, to hear his perspective on how his profession has been transformed, but also how critical it is to focus on human and customer experience. Finally, they reflect on the implications of Elon Musks recent take-over of Twitter.
TLDR:
01:09 Intros
02:50 Cloud conversation with James Trezona
27:13 Elon musk buys Twitter
31:05 The next book!
Further Reading:
Humanising B2B, Paul Cash & James Trezona
(https://www.amazon.co.uk/s?k=humanising+b2b&crid=2VH7EAZFPZRWL&sprefix=humanising+%2Caps%2C68&ref=nb_sb_ss_pltr-ranker-opsacceptance_3_11)