Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
https://art19.com/shows/catalyst-podcast
episode 363: Reduce the Risk of Getting It Wrong: On Solving the Right Problem
Sometimes one small detail can make or break a product’s usability. Postlight’s Head of Product Design, Natalie Kurz, found this out the hard way when buying a fridge. In a rush to solve a smelly emergency, she ended up with a fridge that didn’t open properly. This week, Natalie joins Chris and Gina to chat about how this experience is just like building software. She breaks down how to effectively research so you can pinpoint the right problem to solve and avoid a future disaster.
Links:
Reduce the Risk Of Getting It Wrong - Postlight Article