This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 34: Representation Matters featuring Mita Mallick
Mita Mallick’s career as a marketer, storyteller, and D.E.I. champion has spanned across some of the most iconic brands including AVON, Suave, and Dove. Her focus? Diversity education and representation. Whether it’s embracing different leadership styles, creating products that work for all populations, or introducing relatable representation in mass media, she believes diversity of thought doesn’t happen without diversity of representation. In this episode, you’ll hear from Mita about what it means to lead with kindness, why diverse representation is important, and how to be a supportive ally.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/representation-matters/
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Episode Chapters:
(00:00) Introduction - Mita Mallick
(03:46) Relate to experiences that are not our own
(07:43) If you can’t see it, how can you be it?
(10:16) Employees are your forgotten consumers
(16:28) Diversity and inclusion in media
(21:30) Portraying something in the world that is real
(23:27) Young people seeing diversity and inclusion in media
(28:14) Empathy in finding solutions
(30:08) Brown Table Talk podcast
(36:36) What allies can do
(44:54) A piece of advice that has stuck with Mita Mallick
(45:48) What would Mita Mallick name this chapter of her life?
(47:20) Biggest impact on Mita Mallick as a storyteller
(49:41) Content people should be consuming
(52:34) Advice to younger self
(52:49) Outro