This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 14: Brand Commitment vs. Conviction with Kelly O'Keefe and Matt Williams
It all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too.
Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take more than what brands have historically done to step up, commit, and lead the way.
Related links for this episode:
Brand Federation
https://www.brandfederation.com/
Beer & Brands
https://www.brandfederation.com/beer-and-brands
The Discipline of Market Leaders
https://bookshop.org/books/the-discipline-of-market-leaders/9780201407198
"A New Brand World" by Scott Bedbury
https://bookshop.org/books/a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century/9780142001905
Hey Whipple Squeeze This
https://bookshop.org/books/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads/9781119164005
The New Yorker
https://www.newyorker.com/
This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands.
Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them.
You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-commitment-vs-conviction/
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